As a freelancer, I’m involved in numerous roles such as: managing multiple projects, brand consultation, marketing, and idea creation. I’m a creative problem solver, carefully combining design and marketing ideas, resulting in well formulated design solutions.
Branding and typography are my passions. I also have a great interest in web design and how digital media keeps evolving.
I project manage and design all my work from initial ideas to production, both within digital and printed media. I design graphic identities, responsive websites, brochures and large printed media such as hoardings and exhibitions.
I have worked as a freelance graphic designer since 2010. See my full client list here.
WORK EXPERIENCE
Elmehed Design AB
London & Stockholm, 2014-present
Founder / Graphic Designer / Art Director
Since 2013 I have been working full time with my own clients. First in London and since 2015 back home in Stockholm. I currently work with the Swedish Football Association, creating all graphic material for the national teams as well as our grassroot and development projects. Other current clients include Hagaköket and Reforma.
Freelance Designer
London, 2010-2014
Graphic Designer / Art Director
I started freelancing 2010, combining studies with smaller client jobs. After I finished my graphic design education, I worked a few years as a freelance designer in various design agencies. Below you can read the full list of agencies I worked for and the projects I was involved in.
PIPERS DESIGN
London, Sept 2013 – Nov 2014
Freelance Graphic Designer
Pipers Design (now Four Zero One) work mainly with property developers to showcase and communicate the built environment. I was working in their studio, 3-4 days per week for over a year. During this time I designed several Interactive Media Tables including iPad apps, as well as digital Apartment finders, websites, branding and exhibition material.
Clients I worked with there were; The Crown Estate, Argent, Brookfield Properties, Delancey, CAPCO, Mount Anvil, Finchatton, The London Society & London Architecture Diary.
CRUMPLED DOG
London, Jun 2013 – Aug 2013
Freelance Graphic Designer
Crumpled Dog is a small design studio based in Shoreditch, London. I had the pleasure to work with them on a great project which included re-branding one of their existing clients – Euphorium Bakery.
INSPIRAL DESIGN
London, Jun 2013 – Aug 2013
Freelance Graphic Designer
Inspiral Design specialises in the design and production of marketing and communications material for clients around the globe. I was working mainly on the travelling exhibition 1001 Inventions which was exhibited in Sweden autumn 2013. I also designed the exhibition and material for Soraya Syed’s exhibition Hurriyah at Leighton House Museum.
SAS DESIGN
London, Mar 2013
Freelance Graphic Designer
After my internship at SAS (now MSLGROUP), I worked for them creating animated icons for the insurance company Aviva’s online annual report.
SAS DESIGN
London, Aug 2012-Feb 2013
Graphic Design Intern
After my studies at University, I worked a six months internship at SAS Design (now MSLGROUP). They work with clients in marketing, corporate communications, branding and HR. During this period I had the opportunity to work with clients such as GSK, Save the Children, Tomra and Skillcapital. The work included branding, web design, event collateral and design of iconography.
EDUCATION, FULL TIME
FdA Design for Graphic Communication,
London College of Communication
2010 – 2012
ABC Diploma in Graphic Design,
London College of Communication
2009 – 2010
Media and Communication Studies,
JMK Stockholm University
2007 – 2009
EDUCATION, EVENING COURSES
Media Technology & Web Publishing I,
Södertörns Högskola, Stockholm
Sept – Dec 2008
Introduction to Graphic Design,
Berghs School of Communication, Stockholm
Sept – Dec 2007